Developing digital promotional assets (Extras) is important for a new show’s premiere and a new season premiere because it helps to set up the storyline to get audiences excited, and supplements episodes throughout the season for fan engagement. The assumption is that high fan engagement levels equates to high Nielsen or comScore numbers, and therefore [...]
As the New Year begins, so does mid-season premieres of new and returning TV shows. Entertainment marketers have been busy experimenting with fresh ways to engage their viewers – leveraging the popularity of social networking and the growth in smartphone use to offer a fun social TV experience for fans. From the rise of show [...]
(Excerpts from my article on Tubefilter News.) That’s what many consumers will be asking in a few months when UltraViolet, Hollywood’s answer to declining DVD and Blu-ray disc sales, hits online and retail stores. UltraViolet is a new format that lets you store and watch purchased TV shows and movies anytime, anywhere on almost any [...]
(Excerpts from my article on Tubefilter News.) You know that feeling when you forget which gadget you downloaded a certain photo, tune or video to? Did you save that special photo on your Android phone, camera, computer or maybe in an album on Facebook? No need to panic anymore. RealNetworks, the folks who brought us [...]
Every year an uber gathering of global geeks and media cognescenti convene at the annual Consumer Electronics Show (CES) in Las Vegas to preview sexy new gadgets slated to roll out in the coming months. I couldn’t help but hum the famous FAO Schwartz song, Welcome To Our World of Toys as I walked into the expo halls to see these cool new gadgets, or toys as I call them.