That’s right! Myspace is coming back…again. And it looks promising based on the sneak peek video clip released yesterday (see below). Its differentiating strength continues to be fun music features for passionate fans, such as sharing playlists and tapping into live music events. An invitation-only Beta will begin soon, while Myspace focuses on adding more [...]
Last week the Tech Crunch Disrupt San Francisco 2012 conference, a popular launch venue for hopeful startups and a major tech-insider schmoozefest, offered their free event livestream with a fresh twist: real-time translation for up to 12 languages. As more events offer a livestream component, chances are that viewers from other countries who have a shared [...]
Twitter today announced the Twitter Certified Products Program. This is great news for marketers, who spend a lot of time reviewing social media engagement and analytics solutions to best serve their company’s needs. In Twitter’s words, “We certify leading solutions from the Twitter ecosystem for the needs of publishers, brands, and partners.” Twitter-certified solutions fall [...]
One of the most important strategic imperatives for any start-up is securing partnerships with high profile brands – ideally global. With these partnerships, your young brand gets to leverage their successful and established distribution channel and existing customer relationships to promote your new products and services. Also, associating your lesser-known brand with a “bigger” brand [...]
Hands-down, startup founders know their cutting-edge products better than anyone – but that doesn’t mean they know how to market them. The hard truth is that even the most well-funded start-ups and talented leadership team can lack a practical understanding about what marketing is, when to begin it, what to budget for it, and how [...]
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