Since the social media boom, marketers have been trying to leverage their social presence on Facebook, Twitter, YouTube, Pinterest and many other social platforms for two primary purposes: 1. Connect with current customers to nurture long term relationships; and 2. Find potential new customers and nurture them into active customers. This effort gives rise to [...]
LinkedIn has announced its top picks for the best use of their newly updated Company Pages section launched last month. Changes include a new branded header on the main page, a more graphically attractive interface and easier navigation of content for greater community engagement. These changes are also intended to help companies better showcase their [...]
Interested in the latest data on social media usage by consumers? Check out this new comprehesive infographic. Is your brand strategically leveraging these growing influential community channels? Special thanks to the Editors of the Socially Aware Blog for this infographic.
A new study by MarketingProfs and the Content Marketing Institute indicates an upswing in content development budgets and a lot of experimentation with tactical mixes to generate optimal results. The study was the result of recent survey findings of just over 1,400 B2B marketers. Key findings: On average, B2B marketers are spending 33 percent of [...]
Move over long-form social video! There’s a new option in town – the 15-second variety offered by popular new social video sharing communities, Viddy and Tout (and Twitter Vine)! Let’s face it, every company wants their branded video to go viral with millions of views on YouTube and fan engagement. Who wouldn’t? But YouTube phenoms [...]