Developing digital promotional assets (Extras) is important for a new show’s premiere and a new season premiere because it helps to set up the storyline to get audiences excited, and supplements episodes throughout the season for fan engagement. The assumption is that high fan engagement levels equates to high Nielsen or comScore numbers, and therefore [...]
As the New Year begins, so does mid-season premieres of new and returning TV shows. Entertainment marketers have been busy experimenting with fresh ways to engage their viewers – leveraging the popularity of social networking and the growth in smartphone use to offer a fun social TV experience for fans. From the rise of show [...]
In an unprecendented use of social media for any U.S. President, President Obama’s first-ever Oval Office address, broadcast live via YouTube, was followed by a live Q&A by the President’s Press Secretary, Robert Gibbs. This was nothing short of a press conference for the people (not the media) by the Administration’s top Communicator. Throughout the day [...]
Today Facebook announced its latest response to its latest privacy backlash about user privacy settings during a press conference. Rather than embrace the Internet medium by permitting a video (or even audio) livestream of the press event to open it up to the millions of Facebook members with concerns, media were relegated to a 1980′s [...]
Connect with us!