Every page on a Web site – even Error pages – should communicate a company’s brand personality and customer service commitment. It’s a critical moment to tell the user (or potential purchaser) that: a. there is a problem, b. apologize for it, and c. lead them somewhere else on the site or encourage them to [...]
Should customer service teams for social media communities, such as Pinterest, consult with a senior PR or marketing team member when a celebrity account may be involved with violating a site-wide policy issue? Another way to ask this is, do you want to risk tens of thousands of a celebrity’s fans (across multiple social networks) negatively [...]
Here’s a great example of a fun Twitter Vine by the @PeanutButterCo that recently went viral. It celebrates National PB&J Day and offers a coupon. Using short video is a smart way to emotionally connect product with consumers for an impulse action, whether it’s a purchase or a social share. Personally, I started craving a [...]
According to a recent survey by BtoB Magazine, marketers are bumping up their budgets for 2013. Here’s a snapshot of the latest trends.
Since President Obama’s first presidential campaign, we know that social media has radically changed the way all political campaigns and grassroots advocacy groups activate and communicate with their supporters. More communication, participation and voices heard in real-time by public figures surely benefits the democratic process. Think about it: who takes time to hand-write a letter, [...]