In an unprecendented use of social media for any U.S. President, President Obama’s first-ever Oval Office address, broadcast live via YouTube, was followed by a live Q&A by the President’s Press Secretary, Robert Gibbs. This was nothing short of a press conference for the people (not the media) by the Administration’s top Communicator.
Throughout the day leading [...]
As Web TV entertainment grows, so does the number of Web series choices, which is fantastic, but overwhelming. Marketing a new show in order to help people find it is challenging and can be quite expensive. But how else will millions of Web users discover it? Over the past two years I’ve had the privilege [...]
Today Facebook announced its latest response to its latest privacy backlash about user privacy settings during a press conference. Rather than embrace the Internet medium by permitting a video (or even audio) livestream of the press event (or open it up to the millions of Facebook members with concerns), media were relegated to a 1980’s [...]
(Excerpts of my article for Tubefilter News.)
Back in December Hulu, along with Clear Channel, MySpace, Ford and Pepsi all signed on as sponsors and production partners for “If I Can Dream,” a new online docusoap Web series by reality programming mastermind Simon Fuller (“American Idol”). TheWrap (and Tubefilter) covered the deal announcement, but overall, it [...]
VIZIO took an exciting plunge into mainstream consumer marketing of their top-selling HDTVs and new Internet-connected VIA models during the Super Bowl yesterday. The brand campaign was everywhere, from providing the playback monitors in studio, with an on-air plug by host James Brown, to a number of smart ad spots throughout the game. Overall, an elegantly [...]
(Excerpts of my article for Tubefilter News.)
Today at NATPE in Las Vegas, legendary Hollywood creative and entertainment business leader Michael Eisner, CEO of The Tornante Company and its digital entertainment studio Vuguru, shared his thoughts about originally produced content for the Web.
First off, Eisner is the first to admit that he doesn’t know how the [...]
(Excerpts of my article for Tubefilter News.)
It’s the New Year and a good time to reassess your digital entertainment viewing options—especially if you’ve recently disconnected your cable box or satellite dish. If you can wait a few months, check out the new Boxee Box by D-Link. At CES this month, we spoke with Avner Ronen, [...]
(Excerpts of my article for Tubefilter News.)
Intel isn’t just inside our computers these days. They’re in our TVs too. These smart chips power widgets available on Internet-connect HDTVs, and are also in a number of set-top boxes and Blu-ray players that stream Internet content to our TV screens. In fact, Intel’s Digital Home Grouphas a [...]
(Excerpts of my article for Tubefilter News.)
VIZIO believes that consumers will stop buying “dumb TV’s” and start buying smart ones that are Internet connected. We talked to Matt McRae, VP of VIZIO, at the Consumer Electronics Show (above) to learn more about their new Internet connected HDTVs, the VIZIO TV app store (yes, a TV [...]
(Excerpts of my article for Tubefilter News.)
At last week’s Consumer Electronics Show (CES), Joy Marcus, general manager, North America and Eric Cremer SVP, Media Development, joined us to offer tips on how content creators can work with Dailymotion and also shared the many places you can find Dailymotion’s shows across the digital entertainment universe.
To read [...]
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Sample: Social Media Guidelines
Cisco social media guidelines June 2010
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