Client Social Approach, a social media technology company, is one of 13 startups presenting its technology today at the VentureNet 2009 Capital Conference, where top Southern California VCs and Angel investors gather annually to see the most innovative technology being developed by Southern California-based entrepreneurs. Oded Noy, CEO and Founder of Social Approach, will be making the presentation.
Social Approach’s technology addresses the current challenges of brands to find targeted and cost-effective opportunities to engage customers across relevant social media-communities, from Twitter to blogs, especially as the costs of search engine marketing continue to rise.
The company’s platform creates communities, known as Topic Hubs, that aggregate real-time tweets, blogs, news and other Web-based information resources to help connect community members with similar interests. These Topic Hubs offer global brands access to a highly targeted group of consumers who are currently discussing topics and products that impact their business.
Social Approach currently offers over 50 Topic Hubs, including travel, information technology, automobile, healthcare and entertainment verticals. Their clients include the 140 Characters Conference, Audyssey, General Electric, Inman News, Ramp Rate and Zag.com.
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